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S.

Brand Alchemist & Creative Strategist

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BRAND Essence

Role

Global Creative Director

Team Member

Elina Uretsky, Brand Manager | Ben Shitrit, Motion Designer

As the leader of Viber’s Creative team, I led the evolution of its brand identity. BRAND Essence brings a fresh, dynamic look and feel while staying true to Viber’s core. The challenge was to craft a unified brand experience that seamlessly resonates across global markets.

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